Marshall McLuhan was an educator, philosopher and scholar who was a pioneer in the study of media theory. He coined many phrases that we use today such as "global village" and "the medium is the message" and emphasized the role of media as superlative to any content carried by that media. In addition, he wrote about "hot" and "cold" media and the relationship of the audience to popular media.
Please follow this link for an interview with Marshall McLuhan in 1967:
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